The organization is looking for ideas to create new audiences who want to engage with art in a meaningful way. $10,000 is awarded to an individual or group of photographers with the most original way to connect the viewers with their artwork. Any photographer who is 18 years old is eligible to apply and there is no limit to the number of project ideas a person can submit.The applications for the 1015 grant cycle will open in March.
Grant guidelines here.
Read about the 2014 finalists and winner here.