A creative bureau producing

cultural content for unusual people,

organizations, and institutions.

New York City



What makes artists and entrepreneurs so similar?

They are both humanists, innovators, interdisciplinary thinkers, passionate about their craft and knowledge. Both tell great stories, work best under constraints and are usually “initially wrong” to end up “ultimately right”.

At the crossover of these two worlds stands Studio 55.

We are a creative bureau who conceives, analyses, initiates, consults, coaches, curates and connects.

Whatever we do, we try not to forget John Howkins’ rules for entrepreneurs in the creative economy: Have fun, learn endlessly, be kind and ambitious, treat the virtual as real, admire success openly, be nomadic and (re)invent yourself!


Moving in the fields of visual arts, fashion and design, we work for brands, cultural and educational institutions, individual artists, and creative entrepreneurs.

By conceiving and providing strategy and business guidance to these visionaries, we help them to better unfold and sustain their creative ventures.

By producing original creative content and building bridges between people, organizations and institutions, we help to tell stories, promote unorthodox perspectives, challenge the obvious, and foster divergent thinking and solutions.



PLAY ground presents our current most favorite pastimes. Art, video, animation, new media and simply amazing projects are featured as plain visual stimulus.

Find more details and background info about our PLAYERS in the NEWS feed.

↑ Today / Yesterday, © ioulex 2014

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[Eye Candy] Projection Mapping the Sydney Opera House

June 4, 2015

Take a look at this lovely and amazing graphically grand-scale light projection illuminating the Sydney Opera House in animtaed splendor created for Sydney’s VIVID Live (May 22 - June 8). This amazing project involves a team of 35 collaborators to create the hand-drawn and computer-generated animations.

Read more about it here and watch the video above!

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Posing Questions ofPhotographic Ethics

June 16, 2015

Photojournalist Michael Kamber’s exhibition: “Altered Images: 150 Years of Posed and Manipulated Documentary Photography,” opens this Saturday at the Bronx Documentary Center.

This terrific exhibit involves more than 40 images, catalogs some of the darker moments in the history of photojournalist, that have been altered, staged or faked.

Read more about it here! And do not miss this amazing exhibition!

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