A creative bureau producing

cultural content for unusual people,

organizations, and institutions.

New York City



What makes artists and entrepreneurs so similar?

They are both humanists, innovators, interdisciplinary thinkers, passionate about their craft and knowledge. Both tell great stories, work best under constraints and are usually “initially wrong” to end up “ultimately right”.

At the crossover of these two worlds stands Studio 55.

We are a creative bureau who conceives, analyses, initiates, consults, coaches, curates and connects.

Whatever we do, we try not to forget John Howkins’ rules for entrepreneurs in the creative economy: Have fun, learn endlessly, be kind and ambitious, treat the virtual as real, admire success openly, be nomadic and (re)invent yourself!


Moving in the fields of visual arts, fashion and design, we work for brands, cultural and educational institutions, individual artists, and creative entrepreneurs.

By conceiving and providing strategy and business guidance to these visionaries, we help them to better unfold and sustain their creative ventures.

By producing original creative content and building bridges between people, organizations and institutions, we help to tell stories, promote unorthodox perspectives, challenge the obvious, and foster divergent thinking and solutions.



PLAY ground presents our current most favorite pastimes. Art, video, animation, new media and simply amazing projects are featured as plain visual stimulus.

Find more details and background info about our PLAYERS in the NEWS feed.

↑ Today / Yesterday, © ioulex 2014

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ICP Infinity Awards

April 7, 2016

The annual ICP Infinity Awards will be presented on Monday, April 11, at New York City’s Chelsea Piers. Fashion and portrait photographer David Bailey will be presented with the Lifetime Achievement Award; Walid Raad the award for Art; Matthew Connors the Artist’s Book award for Fire in Cairo; Susan Schuppli the award for Critical Writing and Research; Zanele Muholi for Documentary and Photo Journalism; Jonathan Harris and Gregor Hochmuth for Online Platform and New Media for their project Network Effect; and the Trustee Award will go to collector and former ICP trustee Artur Walther.

For more info visit the ICP website

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How Oculus Cracked the Design of VR

March 27, 2016

“The Oculus Rift arrives tomorrow, and anyone who finds one on their doorstep must have an absolutely seamless experience. With all the momentum that VR has right now—the millions of people who are aware of it, the billions of dollars poured into it—Luckey would hate to see it stall because of something as pedestrian as a long wait for a driver update. So he opens a box, and he sets up a headset, and then he does it all over again. Because Palmer Luckey has never used an Oculus Rift.”

More on Wired

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