110 photojournalists from around the world contribute and make up National Geographic’s Instagram account. Photographers not art directors, editors, curators, or a marketing team, #YAY for PHOTOGRAPHERS. Each of them presents a different view and gives the feed a fresh and personal touch. Joel Sartore, one of the photojournalist, talks about how difficult it was for him to accept this idea initially, since he is used to make a living from his selling pictures. This experience however opened his eyes to the opportunity to grow his own audience and following.
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Photocredit: Ira Block @irablockphoto