According to a recent report, National Geographic has eight times as many social interactions as Buzzfeed. More interactions than the Huffington Post, People, Billboard & Playboy.
One of the main reasons is of course the great content the platform shares. The account is also run by 110 photographers and freelancers around the globe! And now it is becoming part of the Murdock empire - scary prospect to follow…
Nevertheless it is interesting to see how “simple” a publication can grow their social media interactions… Read more on Contently about this.